PAKISTANI MEDIA

ROLE OF MEDIA

Media is most powerful tool of communication. It helps promoting the right thing on right time .It given a real exposure to the mass audience about what is right or wrong. Even though media is linked with spreading fake news like a fire but on the safe side it help a lot to inform us about the realities as well .The world is moving towards progress in every walk of life. But when we look toward societies it feel as if  something  is still missing .Money, power , lust etc .Is the wish of every human being to attain .But we can’t deny this fact that we all are bounded with loads of social  problems which are hard nuts to crack . Social issues are matters which directly or indirectly affect many or all members of society and considered to be problems, controversies related to moral values, or both social issues include poverty violence corruption ,bribery suppression of human rights, discrimination and crime , killing in the name of honor etc.

Media has a constructive role to play for the society. Today news channels and even some newspapers is mouthpiece of some social issues, which helps us to estimate the realities of lives. Media has played an important role in order to focus on the social issues in almost every era. It is the fact that in of the eras, media were not being free and fair chances to explore the issues of society more openly than it is being give now, but we can’t deny this fact that the issues were always raised in order to provide justice to the people . Pakistani media has expended its chain during this era and many cases and issues were brought under one umbrella which showcase us that even today .We are bounded in barriers of loads of problems and issues .Which is to be sought out .Now the time has arrived when we need to re-think about our attitude toward society.